India’s public sector enterprises are increasingly leveraging sports as a strategic tool for workforce engagement and brand positioning. The All India Public Sector Badminton Tournament, inaugurated in Bhubaneswar, exemplifies this shift. Hosted by National Aluminium Company Limited (NALCO), a Navratna CPSE under the Ministry of Mines, the four-day championship runs from April 7 to 10 at the KIIT Biju Patnaik Indoor Stadium.